We rebuilt this Charleston primary-care clinic’s website around the questions patients bring to a first visit: what care is available, who they will see, and how to arrange an appointment.
The work, up close
The clinic kept its blue-and-green identity and familiar building photograph. The rebuild changed how the pages introduce care and guide a visitor.
Open after screenshot at full size ↗
Before: the original live homepage captured September 21, 2026. After: the production homepage captured October 6, 2026. Both show the opening screen at 1280 × 720; the earlier screenshot shows one carousel slide.
A patient’s path through the new site
Care pages explain primary care, annual visits, new concerns, and ongoing care.
Clinician portraits and biographies give patients people to learn about before a visit.
New-patient information leads to online scheduling, with a phone option for help.
What we found and what changed
The original-site research and the later preview assessment shaped different parts of the work. Each change below links to the published result.
The original homepage led with a technology-focused carousel. The proposal research called for clearer service differentiation and a stronger path for new patients.
The rebuild opens with a care-focused introduction and gives common visit needs their own pages, alongside new-patient and insurance information.
For the patient: Patients can read about the care they need and prepare questions before booking.
Explore the care pages ↗The early research flagged conflicting provider information across public sources. The September design assessment identified incomplete profiles as a trust gap in the preview.
The published site introduces Dr. Lokendra K. Thakur and Lakosha Wade with portraits and biographies, and includes the supplied team photograph on the About page.
For the patient: Patients can learn about the clinicians and recognize the team before arriving.
Meet the care team ↗AdvancedMD scheduling already existed. During the redesign, the assessment found appointment buttons taking visitors to different destinations.
Production booking buttons now lead to the hosted AdvancedMD scheduler. Main-content actions explain the handoff, while Patient portal remains a separate account link.
For the patient: The next step is clear, with the clinic’s phone number available when someone needs help.
See the scheduling path ↗The original site contained contact details, but the research called for clearer arrival, coverage, and first-visit information in the rebuilt page structure.
Dedicated pages bring together new-patient preparation, insurance and payment guidance, and the clinic’s address, hours, directions, and building photograph.
For the patient: Visitors have a place to check practical details before calling or setting out for the clinic.
Read the first-visit information ↗Research, review, release
A design review helped identify what still needed work while the site was taking shape.
We reviewed the original pages, provider information, local competitors, and appointment routes. The proposal focused the rebuild on care information, credibility, mobile use, and local search foundations.
The September assessment tested the preview against real patient tasks. It called out incomplete profiles, visible review notes, and inconsistent appointment buttons before the final release.
The October launch records document responsive page checks, working navigation and images, consistent booking destinations, and verification of the files served on the clinic’s own domain.
What the clinic gets
The finished site brings care, people, visit preparation, and location information together on LiveWell’s own domain. Scheduling continues through the clinic’s existing AdvancedMD service.
The release also added canonical page URLs and a public sitemap. These give search engines a consistent set of pages to discover.
What the evidence shows
The project records support the delivered pages, appointment links, and production launch. They do not establish an increase in patient bookings, traffic, or search rankings. The patient benefits described here are the reasons for the design decisions.
This case study draws on the September 18 proposal research, September 20 original-site archive, September 22 design assessment, and project journals and release records through October 6, 2026. The later release records supersede the preview’s unfinished-content notes.
Search Console submission and some retired-URL mapping remain recorded follow-ups. Booking-click tracking is deployed, but the analytics dashboard receipt remains unconfirmed; a scheduling-link click does not establish a completed appointment.
Your next step
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