Relaunchable field notes
Practical notes for service businesses that want clearer websites, better customer journeys, and fewer unanswered questions.
Field notes
Website Operations · 3 min read
Follow customer tasks on the public website and keep a record of what passed and what needs repair.
A practical launch check for small business owners: review customer paths, confirm inquiry receipt and record unresolved issues before announcing the site.
Customer Journey · 3 min read
Review the files customers use and decide what needs to change.
A practical check of downloadable customer documents: readable text, useful links, current content and web alternatives.
Website Care · 3 min read
How to check what a support proposal covers before you accept it
Compare website support proposals by checking what response time measures, what work is included, and who handles booking or payment handoffs.
Customer Experience · 3 min read
Help customers prepare for the work and understand their part in it.
Review your service page for preparation instructions, customer decisions, timing and handover details. A practical check for small business owners.
Website content · 3 min read
Review one notice, decide what still belongs in public, and check every copy you control.
Check an old website notice, confirm what remains useful, update its copies and assign the next review to someone who can make the change.
Website planning · 4 min read
A planning review for the owner and the maintainer, covering access, page mapping, customer-facing updates, and post-launch checks
Work through access, URL mapping, customer-facing address updates, and launch checks with your website maintainer before your business changes its domain.
Website projects · 4 min read
Anchor it to one page and one visitor task, with evidence your designer can inspect.
How to brief a web designer: pick one page and a visitor task, attach dated evidence, list the materials and access needed, and agree an acceptance check.
Measurement · 4 min read
A practical way to decide what your report should tell you
A short procedure for small service businesses: name the decision first, define what each website measurement counts, test it once, and keep the context beside the totals.
Customer journey · 4 min read
What the page, the email, and the enquiry handoff should each tell the customer.
Review the confirmation page, acknowledgement email, and internal handoff so a quote request gets a clear next step without promising more than your staff can deliver.
Operations & Websites · 4 min read
How to tell visitors where you travel, test whether your wording works, and decide if separate location pages add real value.
Clear service-area guidance for local businesses. Learn how to define real coverage boundaries, place them beside booking steps, and evaluate town pages.
Website operations · 3 min read
How to test one basic path on your site without a mouse, document where focus breaks down, and confirm the fix.
Follow a single route through your website using the Tab key, document missing or trapped focus for your developer, and verify the fix.
Website content · 4 min read
A short process for collecting, confirming and placing answers so customers can find them
Collect questions your staff have answered twice, confirm each answer with the person responsible for that service, and place it where customers make the decision.
Websites · 4 min read
How to read a PageSpeed Insights report before you ask for a repair
A PageSpeed Insights report is scoped evidence. Label what it covers, then turn one finding into a repair request you can verify.
Operations · 4 min read
How to track routine website checks, verify published updates, and log unfinished work in a plain document anyone can follow.
Learn how to build a straightforward monthly website maintenance record that separates updates from live verification, manages unresolved tasks, and preserves clear history.
Operations · 4 min read
How to test whether a scheduling tool fits your actual working day before you commit
A demo checklist for comparing booking systems: rehearse one real appointment, watch availability, rescheduling and cancellation, and note what stays with your staff.
Site maintenance · 4 min read
Follow one customer route, record what fails, and confirm the repair from the page where the link lives.
A record-first way to check your small site's links: follow one customer route, note each failure precisely, choose the right replacement, and confirm the fix.
Web content · 4 min read
A plain procedure for deciding which photographs earn a place on your service pages, and which ones only take up space.
A practical way to inventory, choose, and place photos on service pages so each image teaches customers something the words do not already say.
Website copy · 3 min read
Help a new visitor understand what you do, where you work, and what your main link lets them do.
A practical guide to rewriting your homepage headline and supporting sentence, with a hypothetical example and a short comprehension check.
Customer experience · 4 min read
How to compare your website, business profiles, and booking pages with the schedule your team will follow.
Use this practical audit to confirm your schedule, find mismatches across customer-facing pages and profiles, and verify each correction.
Website planning · 4 min read
A practical page-by-page review to decide what to keep, update, combine, or retire.
Build a website content inventory before a redesign. Review each page’s purpose, condition, owner, and planned URL destination.
Website content · 4 min read
A practical way to show what a service price covers, what can change it, and what happens next.
Learn how to explain variable service prices with a clearly scoped example, useful conditions, and a quote form that asks for the information you need.
Website operations · 4 min read
How to confirm access, renewals, backups, editing, and support when you take over a website
Use this practical website handover checklist to verify access, assign renewal and support responsibilities, request backup and recovery details, and track missing items.
Website usability · 5 min read
A safe, stationary phone check for finding grip changes, missed taps, and controls that get in the way.
Walk through one visitor task on your business website using a real phone. Note awkward taps, navigation problems, and page obstructions, then make a focused repair list. This practical check can reveal issues, but it is not an accessibility audit.
Website content · 5 min read
A practical review of the details that help customers judge whether your service fits their job and location.
Review a local service page for clear scope, service-area boundaries, estimate details, and next steps so customers can assess fit before contacting you.
Website reviews · 7 min read
A practical contact-form check for a small-business website
Test your contact form from phone to inbox, confirm delivery, and spot fixes before inquiries go missing.
Trust & transparency · 12 min read
Help your website answer the question, "Can I trust you?"
A practical guide to using credentials, real people, useful proof, and clear service processes to help customers make high-stakes decisions.
What we write about
Trust, accessibility, service pages, website maintenance, and the small decisions that help a customer know what to do next.
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