For this Lawrenceville business serving Metro Atlanta, we rebuilt a legacy WordPress site around clear services, real project photos, and an easier route to an inquiry.
The work, up close
Compare the archived page with the live rebuild, then follow the decisions behind it.
Open after screenshot at full size ↗
Before: February 24, 2025 archive. After: live website captured September 17, 2026. The archive does not reproduce every original asset; missing archive assets are not evidence of original-site defects. Numbers visible in the live screenshot are site claims, not independently validated results.
A customer’s path through the new site
Clear services and Metro Atlanta context
Service pages, project photos, and FAQs
Book now and call links
Observation → change → customer benefit
Benefits describe the intended customer experience. They are not measured sales or traffic gains.
The archived Dryer Vent section repeats the general indoor-air copy used next to it.
Separate air duct, dryer vent, and HVAC sanitizing pages explain each service.
Why it matters: Visitors can identify the service that matches their problem.
See the service pages ↗The archived service teasers link Read more to # rather than a service destination.
Service links lead to dedicated pages; Book now leads to the contact page.
Why it matters: A customer can move from understanding the service to requesting help.
See the inquiry route ↗The old site included testimonials, but its long copy made the story harder to scan.
The rebuild brings project photography, a before/after gallery, FAQs, and reviews into distinct sections.
Why it matters: Customers can inspect examples and find answers before contacting the team.
See the project gallery ↗The closeout notes describe a WordPress build with inconsistent content and a hosting migration to plan.
The rebuild uses reusable content and a static site, with ongoing technical management handled by the agency.
Why it matters: The owner has support for updates without having to operate the hosting stack.
Explore the live result ↗The Relaunchable principles
This project informed our process. These are the standards we apply to each new proposal.
Understand services, customers, location, reviews, and competitors. Here, the service mix and real job photos shaped the pages.
Separate source-backed facts from owner-supplied statements. Check content, contact routes, mobile use, search foundations, and technical issues.
Connect an observed issue to a customer question. Duplicated service copy and unclear destinations were concrete opportunities here.
Keep the business identity and domain while organizing the experience around services, proof, and an obvious next action.
Compare against original evidence and test screen sizes, links, and forms. Mark unresolved checks explicitly instead of assuming completion.
Our current process includes human proposal review and owner approval before launch. The accepted proposal defines the work; care and follow-up are agreed separately.
What the owner gets
The project closeout records a live launch and completed handoff. The business kept its domain registration while website hosting moved to a managed setup. The old site was retained as a rollback option.
That is a project-specific arrangement. Your own proposal defines hosting, ownership, support, and what is included.
Before your own launch
Check service descriptions, phone numbers, areas served, photos, and sourced ratings. Supply missing information before it is published.
Agree on scope and price, review the preview, provide consolidated feedback, and approve the finished site. Your proposal and terms set the revision allowance.
Confirm domain and email dependencies, backups, form destinations, redirects, and who handles updates. Keep account access and ongoing-care responsibilities clear.
Seeing an old version after launch? Try a hard refresh (Ctrl/Cmd + Shift + R) or another browser.
What the record supports
The closeout notes record launch and handoff, but also flag rating consistency, contact-number confirmation, local-page content, and search-migration checks. Their current resolution is not established here. We therefore do not present the project as a completed independent audit or publish a numerical before/after score.
Business results were not measured in the supplied record. Search markup and new pages are foundations, with no guarantee of rankings, inquiries, or revenue.
Archived wording and links are historical observations. Live screenshots show the website on the capture date. Launch and hosting history come from agency-supplied closeout notes. Customer benefits are design rationale, not measured outcomes. Historical colors and implementation plans may differ from today’s live site.
Your next step
Already reviewing a proposal? Return to that tab to review your own scope and price. New here? Start with a website inspection.
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